case studies
As a forward-thinking property management company, TCR is committed to enhancing resident experiences through innovative technology. Susan Vickery, an early adopter within the company, spearheaded a groundbreaking partnership with Amazon, securing a national contract for Amazon Hub. This success led to an exciting opportunity: an invitation to participate in a beta test for a branded smart home product.
The project presented several challenges, including navigating Amazon’s complex business model and securing buy-in for equity investment with no guaranteed return. The implementation also required careful coordination to ensure seamless integration of hardware, infrastructure, and on-site training.
Vickery’s negotiation prowess and strategic vision were instrumental in overcoming these obstacles. She successfully secured equity buy-in and oversaw the implementation across three projects, ensuring all technical requirements were met. She even commissioned a custom Alexa skill for residents, enhancing their smart home experience.
Despite Amazon’s eventual exit from the space, the beta test proved a resounding success. Notably, there were zero resident opt-outs, demonstrating high satisfaction with the smart home offering. The key takeaway was the immense potential for a premium smart home product to optimize resident satisfaction and drive revenue generation.
TCR’s successful collaboration with Amazon on this smart home beta test exemplifies the company’s commitment to innovation and resident-centric solutions. By embracing cutting-edge technology, TCR is well-positioned to lead the way in smart home integration within the property management industry.
“Partnering with Sue to breathe life into Amazon’s vision for superior, tech-enabled multifamily living was one of the most rewarding experiences of my career. Sue is a multi-dimensional powerhouse who can draw up the play, throw the 50-yard pass and then magically catch it herself in the end zone. In Sue I found a skilled negotiating counterpart who prioritizes the resident while protecting her business partners, and translates the product vision into reality with the level of furious energy and conviction that is required to truly innovate. I strongly endorse her as a thought leader, an experiential designer and an overall steward for any multifamily project looking to break the mold.”
Josh Pincus, Corporate Business Development