case studies

Development Innovation:
Alexan Arts

Alexan Arts:
Redefining Luxury Living in Dallas' Arts District

In the heart of Dallas’ vibrant Arts District, Vickery envisioned a residential community that would not just coexist with its surroundings but truly embody the essence of the area. This vision led to the creation of Alexan Arts, a project that seamlessly blends art, culture, and modern living.

The Challenge

The challenge was to create a unique identity for Alexan Arts within the competitive Dallas luxury apartment market. It was crucial to capture the spirit of the Arts District while offering something distinct and appealing to potential residents.

The Solution

Vickery drew inspiration from iconic landmarks like One Arts Center and the Opera House, challenging the interior designer to incorporate primary colors, basic shapes, and a blend of modern and chic elements.

 

To further differentiate Alexan Arts, Vickery introduced an unconventional amenity: a blow dry bar. This concept, managed by property management and a local stylist, faced initial skepticism from the equity partner. However, Vickery’s foresight in ensuring the space’s adaptability—with easily removable features and flexible plumbing—mitigated potential risks.

The Results

Alexan Arts exceeded expectations, achieving the fastest lease-up in the submarket at the time. The blow dry bar proved to be a surprising success, particularly among male residents, showcasing Vickery’s ability to anticipate and cater to the desires of the target demographic.

Conclusion

The success of Alexan Arts demonstrates Vickery’s ability to translate a vision into reality. By embracing the cultural context, taking calculated risks, and prioritizing resident amenities, she created a truly unique and sought-after living experience in the heart of Dallas’ Arts District.

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