Expert guides and insights for navigating the multi-family market.
In a recent Wall Street Journal article, the concept of micro units—apartments under 400 square feet—was touted as a growing…
“Sue is a stalwart of the multifamily industry. Not only does she know residential marketing, leasing, and operations down to the last detail, but just the same, she is able to spot trends and set high-level strategies that help her properties win! It’s this combination, along with her ability to look at a property from the lens of the resident, owner, and operator, that allows her to thread the needle and strike the right balance of what a property needs, what its residents want, and ultimately, what delivers financial and operational performance. All of that I’m sure she did not read in a book, it clearly came from hard work, rolling up her sleeves, and experiencing the pain points at a property, regional, and portfolio level. What’s different about Sue, is she’s not just acutely aware of the problems, she is very clear about the solution and executes. A true master of her craft, it has been an absolute privilege to work with Sue over her time at TCR and now at Caryatid.”
CEO, Rise Buildings, www.risebuildings.com
“I’ve known Sue for 20+ years and she’s created value for multi-family developers, owners and operators during that entire period of time. Her experience is multi-faceted and covers the design, development and lease-up of new communities, renovations, branding, asset management and other areas of the business. She reported to me for many years and has also been a consultant for AvalonBay the last few years. I will happily engage her again when we have a need and would recommend her services to anyone in the multi-family industry looking for opportunities to add value to their portfolio.”
COO, AvalonBay Communities, avaloncommunities.com
“Sue is the rare executive who can convert an interesting concept into a durable, tangible living experience that differentiates a property or portfolio and generates excitement over a long period. Her analytical approach to the operational difficulty of delivering on a brand promise means that work gets done right the first time. Every new idea requires a big team, and Sue’s reputation as a great project leader means that the best of the best want to be a part of whatever she’s working through on the next project. She is very highly recommended to all multifamily developers seeking market relevance”
Partner, RealtyCom Partners, LLC, and Executive Producer, Joshua Tree Conference Group, realtycompartners.com
“Partnering with Sue to breathe life into Amazon’s vision for superior, tech-enabled multifamily living was one of the most rewarding experiences of my career. Sue is a multi-dimensional powerhouse who can draw up the play, throw the 50-yard pass and then magically catch it herself in the end zone. In Sue I found a skilled negotiating counterpart who prioritizes the resident while protecting her business partners, and translates the product vision into reality with the level of furious energy and conviction that is required to truly innovate. I strongly endorse her as a thought leader, an experiential designer and an overall steward for any multifamily project looking to break the mold.”
Corporate Business Development, Amazon, amazon.com
Sue was a valuable member of TCR for twenty years. During that time she served in many roles. Her focus since 2017 was creating the Resident Experience function at TCR. The purpose of Resident Experience is to be an advocate for what matters to our customer – the resident. Not what matters to the architect, the interior designer or the developer. Sue’s background in operations, asset management and acquisitions combined with her creativity, eye for design and curiosity made her uniquely suited for this role. She can assist with all aspects of asset management including sales, repositioning, sustainability including EV charging stations, and dispositions. Sue is able to sort through all the gimmicks and noise to design communities with features attractive to today’s renters. If you need “fresh eyes” on an asset or just more help talk with Sue.
CEO, Trammell Crow Residential, tcr.com
“Sue Vickery curates all aspects of the resident experience from the first advertisement the resident sees to the resident’s daily life at the apartment community. She hand-picks the marketing firm, develops the branding campaign including name and logo, and works closely with the interior design firm to select amenity and unit finishes that create a beautiful ambiance. Her knowledge of leading trends in the luxury hotel, condo, and multi-family markets gives her properties a competitive advantage and leaves a lasting impression on prospects. She also plays an integral role in building amenity designs, resulting in unique and fun amenities never seen before, such as a resident dry bar, art room, or Craftworks coffee and wine bar. You know a Sue Vickery building when you see one.”
Principal, The Carlyle Group, carlyle.com
“Sue is a titan in the multifamily industry. For nearly 10 years, I have worked with Sue and witnessed her unparalleled leadership on everything from initial concept design, to brand establishment, to navigating equity relations and the sometimes-conflicting demands of construction and development. I have also seen her skillfully lead property management to enhance the resident experience. Very few in our industry are even aware of all of these facets, much less able to lead through all of these challenges. As an industry veteran, Sue is able to streamline many decisions because she has seen it all through her 25+ years in the business. Sue is an invaluable asset for any multifamily team.”
Owner/Architect/Designer, B2 Architecture + Design, B2architecture.com
“I’ve had the privilege of working with Sue for over 15 years and seen her execute in a variety of roles. She is an experienced asset manager driving value in good markets and down markets and is especially adept at identifying opportunities for improvements on struggling assets. We have also worked together early in the development phase of projects where Sue led the design from a Resident Experience perspective. She is always at the forefront of leasing, management, operations, and market trends, thoughtfully analyzing innovative technology solutions and managing their implementation.”
Senior Managing Director, Trammell Crow Residential, crowholdings.com
“I have had the pleasure of working with Sue for over 20 years. During this time, I have reported directly to her as a consultant, and I can confidently say that Sue is an innovative, intelligent, and resourceful individual. Sue has a unique ability to think outside of the box and come up with creative solutions to complex problems. Her analytical skills are second to none, and she has a keen eye for detail. She is always willing to go above and beyond to ensure that projects are completed on time and to the highest standard. Sue is an excellent communicator with a natural ability to bring out the best in people. She brings a fresh approach and provides exceptional advice and guidance in all areas of multifamily including new development, asset management, acquisitions, and dispositions.”
Vice President of Recruiting, peoplezest , peoplezest.com
“Sue is one of the most knowledgeable multifamily experts in our industry. She has years of experience in the intuitional and private ownership spaces. I have worked with Sue on numerous multifamily dispositions and she was a pro at managing the many hurdles throughout the sales process. I highly recommend Sue for asset management, property management oversight, dispositions, etc.”
Vice Chairman, Newmark , nmrk.com
